Meet Sextant
Sextant’s central members possess lengthy experience with Data Analytics and Software especially as it relates to analyzing Markets, Business Performance and Solutions for Data-Driven marketing
Larry Daniel
Larry is an accomplished marketing and technology strategist who has written a lengthy stream of books and articles about consumer behavior and mapping technologies and has assisted wide varieties of companies to develop marketing strategies that leverage data, emerging technologies, and related processes. He founded multiple companies, led two of his firms to acquisition and assists many of his clients with executive business strategies. Mr. Daniel typically serve as Sextant’s Engagement lead, overseeing the assignments of the team, reviewing the emerging analysis, and ultimately presenting the central findings of the engagement.
Brad Harvey
Brad has emerged as a leader in digital transformation projects, driving sales, operations, and technology strategies for over a decade. He is an advanced degreed Data Scientists, who has authored and taught about relational database management systems for over two decades. Brad oversees technical development performed for Sextant clients.
Dave Luke
Dave leads Sextant’s work with digital transformation, drawing from over two decades experience on related sales, operations, and technology projects. He has deep acumen with websites and e-commerce, and quick intuition for how technical transitions can benefit small-cap and mid-market firms. Dave is a key resource for many clients examining how clients’ brand and digital positions compare with competitors and developing roadmaps for digital transitions
Amy Palomarez
Amy spent much of her career as a driving force behind Toyota’s consumer marketing strategies leading projects and teams in email marketing, websites, digital marketing, and direct marketing. She is now focused chiefly on digital strategy and execution, and is assists Sextant implementing our clients’ digital transitions, with strong attention to detailed design, testing and back-end testing.
Karen Ontiveros
Karen has worked alongside Sextant principal Larry Daniel and Technology Director Brad Harvey over multiple companies and since the start of Sextant, focusing energy especially on data analysis, mapping, and marketing automation. Karen provides guidance on many data-intensive reporting projects and is a seasoned resource who can also assist clients working through the technical and business issues behind successful email automations.
Mark Genter
Mark, an advanced degreed data scientist, is a regular contributor on technology and analytic projects at Sextant. He has demonstrated keen acumen for marketing analytics and technology across multiple industries and is particularly attentive to designing programs that leverage marketing automation and integrated marketing.