Our Experience
Sextant’s team members have participated in network and marketing strategy, as well as technology work for some of the world’s largest and most ambitious consumer-focused enterprises. Our methods follow a simple, but consistent approach. We believe that strategy is best driven by organizing and reviewing data that solidifies understandings of a brand’s position relative to industry trends.
We thrive on providing our clients an objective perspective of where they stand, with recommendations for action based on a careful study of their position, and assistance for building, executing, and measuring programs that will impact their bottom line.
Our Perspectives
Sextant is likely to emphasize several themes during the early phases of our engagement. These include …
- A belief that the first step of any pivoting strategy is to examine the locational footprint, the demographics and behaviors within the constituency who have already done business. Customer Profiling and related research is key to understanding who, where and why members of the public have been drawn to a brand.
- Understandings of the customer base must be hewn from a segmented perspective – distinguishing the loyalists from the momentary, the casual from the deep …
- We strive to develop an objective view of customer and sales patterns for our customers, to state observations as clearly as possible, with tact whether or not the data matches incoming theories and opinions,
- The development of each brand’s personality has become increasingly important for success today; as the world becomes more segmented and less physically interactive, consumers are seeking to connect with the culture and spirit of stores they patronize,
- All demographics are embracing digital culture; the trends are obvious among millennials and younger customers, but even graying demographics are displaying continuously increasing attachment to the web,
- Our clients’ competitiveness on the web, on social media, with email marketing and Digital Marketing in general can be pivotal for additional growth, and
- Digital Marketing provides exciting possibilities for cross-pollinating marketing efforts; videos, images and live social media feeds can drive customers directly to a company’s website while they are engaged in the spirit of the brand. Sharing becomes more likely; customers can trade concepts with friends and family, creating more comments and more views, more opportunities for brand engagement,
- There remain abundant opportunities to grow, shape and leverage retail networks more aggressively, and we can assist clients with aligning each to their locations to better reflect their surrounding communities
- The Sextant team has carved careers helping many notable consumer organizations transition to ambitious data-driven and digital marketing paradigms –
- We have great enthusiasm to help clients transition into new periods of growth!